Through this project, we showcased how AI-powered workflows could transform traditional architectural design, allowing for data-informed decisions that ensured both form and function were aligned with Puma’s brand goals. The visualizations offered a comprehensive view of how Puma’s products and brand ethos could be reflected in physical spaces, driving a more engaging and cohesive customer experience. Ultimately, this project highlighted the potential of AI to innovate not only in product design but also in how brands interact with their environments, making Puma’s spaces as dynamic and forward-thinking as their products.