Scents NYC
Scents NYC
Scents NYC
The Scentscape Project: The Smell of New York City was an ambitious effort to capture the essence of the city through a carefully crafted, AI-driven scent experience.e were approached by a startup called "Green Wave" to develop a brand identity that reflected their commitment to sustainability and environmental conservation.
The Scentscape Project: The Smell of New York City was an ambitious effort to capture the essence of the city through a carefully crafted, AI-driven scent experience.e were approached by a startup called "Green Wave" to develop a brand identity that reflected their commitment to sustainability and environmental conservation.
The Scentscape Project: The Smell of New York City was an ambitious effort to capture the essence of the city through a carefully crafted, AI-driven scent experience.e were approached by a startup called "Green Wave" to develop a brand identity that reflected their commitment to sustainability and environmental conservation.

Process

In creating this unique scent experience, we utilized data-driven analysis of local environmental elements and consumer feedback on what truly represents New York’s identity in smell.

The result was a multi-layered scent profile that evolved with each whiff, capturing everything from the warmth of fresh bagels in the morning to the crisp, cool air of Central Park in autumn. The Scentscape Project: New York City was a bold fusion of technology and emotion, offering brands and consumers alike a new way to connect with one of the world’s most iconic cities through the power of scent.

Services

Data Visualization

A.I Difussion

Storytelling

All Works